Welcome to the Experience Economy

We are in the experience economy.

This Harvard Business Review article is written by B. Joseph Pine II and James H. Gilmore and published in 1998.

As goods and services become commoditized, the customer experiences that companies create will matter most.

There is a book written by the same authors.

“The Experience Economy: Work Is Theater & Every Business a Stage”

A few weeks ago, I bumped into a blog, where I learned the simple mantra of experience economy.

I’m not an order taker. I’m an experience maker!

This mantra reminds me that, all we are designing/creating experiences for our clients/customers.

It’s the picture that I took with iPhone in a restaurant in Seoul, Korea. The poster was on the front wall of the kitchen where waiting staffs get dishes from the kitchen. It says, “From the moment you step outside here, you should be an actor/actress.”

Korean companies are also investing on user/customer experience as a way of innovation. For example, SK Telecom has HCI (Human-Centered Innovation) group and KTF has CEM (Customer Experience Management) team.

We, D’strict helps companies create their original and unique customer experience, especially in digital display market. I will write more about this later on.

Update: I decided to change the category “User Experience” to “Customer Experience” since the latter is broader and more appropriate.